A secret trick from Kieran Drew to 10x your stories and value tweets with platitudes

Welcome to Tatsuki's Sunday Snack, a newsletter where I share snacks so tasty you won't want to eat anything else.

It's the 16th of May, and I'm quietly going about my day.

One of my students Bryan Searson (f**kin legend by the way) hits it large with the growth tweets:

Tatsuki Thomas @TatsukiThomas When your coaching client with <500 followers hits a day like this... You know you must be doing something right. 9:6 AM • May 16, 2023 0 Retweets 37 Likes Read 10 replies

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So...

I share my student's win because I'm happy for him.

Hate growth tweets all you want.

But they are a good skill to master early on.

And play a key part in a good content strategy.

But then this geeza called Boomer Bryan stumbl through the door.

Never spoken to the guy in my life.

But he says:

Bryan Ng @boomerrbryan Too many growth coaches teaching you to write platitiudes for likes. No one teaching how to get leads 😔 https://twitter.com/TatsukiThomas/status/1658383296135327748?t=faEzrMWbns7Sg9I1aQNAlQ&s=19 Tatsuki Thomas @TatsukiThomas When your coaching client with <500 followers hits a day like this... You know you must be doing something right. 1:3 PM • May 16, 2023 1 Retweets 6 Likes Read 10 replies

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I was shocked.

And so were others.

Why is this dude trying to sell his coaching by throwing shade at coaching programmes he knows nothing about?

But anyway...

The point of the story is not that one Bryan is brilliant and the other is a boomer.

It's that most people hate on platitude tweets.

People don't realise they can use them to make ALL their other tweets AND threads 10x better.

Yes 10x.

And no I don't have scientific source to back that up...

But this newsletter is dedicated to explaining how you can do it.

Time to snack up you snackerdile.

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The Power Platitude Punch

A platitude is a short sentence or two that creates an emotional reaction in the reader and makes them think:

"That's so fkin true."

"Finally... someone said it."

"Wow. You're right. I never thought of it that way."

Essentially...

A good platitude strikes a chord that resonates with your reader.

Now...

I'm not going to go into how to write a platitude, as that's the topic of next weeks Sunday Snack.

But I will tell you how to use them to 10x your other content.

So...

When you write a story or a value tweet.

The best way to end them, is with a sexy sticky sentence that wraps up the whole idea.

Something like,

"I love you babe. You look so beautiful covered in peanut butter."

Ok only kidding.

Wrong kinda sexy sentence.

This is more like it:

So...

Use your platitude tweets to figure out which sentences resonate with your audience.

Then...

Write stories and value tweets around those platitudes.

Notice how:

"Stop trying to find your voice. Start using the one you have."

And...

"If you're not happy on the journey, don't expect to be happy at the destination."

Are just platitudes.

But at the end of value/story tweets.

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This platitude did ok yesterday:

Tatsuki Thomas @TatsukiThomas If your only goal is to learn, uni is a waste of money. 7:19 AM • Jun 3, 2023 4 Retweets 93 Likes Read 41 replies

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So...

I will find and write a story that can be finished off with this sentence.

And when it comes to threads....

Tie in sticky sentences into the body tweets of a thread to induce those little dopamine hits and keep your reader engaged.

It's that simple.

Now maybe 10x was a bit far... but I was so blown away when I discovered this, that I was over-excited to share this with you.

And if you're wondering...

My current daily tweet strategy is:

• 1x platitude/day
• 1x value/day
• 1x story/day
• 1-3 testimonials/week

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Summary

Use platitude tweets to:

1. Find sentences that resonate with your audience
2. Use those sentences to wrap up value and story tweets

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Big shoutout to Kieran Drew for sharing this.

And if you're still reading...

I have one final treat.

Some golden words from a guy who's built a $10M course business.

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Virgil 'Course King' Brewster

The guy is a freaking legend because not only has he mastered course creation and the art of funnels...

He loves to party and lives on the beach in Bali.

Alex Mathers | 🐉 @Alexmathers84 Just got the overdelivery treatment from @thevirgilbrew on an enlightening call that straightened out a LOT for me for a course I'm building. If you want to build a course that sells, follow him. 8:58 AM • Jun 2, 2023 1 Retweets 12 Likes Read 3 replies

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Let's snack in:

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Q1: What's been the toughest moment in your career?

A: The moment I worked my socks off and saw no results.

Money wasn't coming in and I felt immense pressure.

I needed to make it work.

But this all changed when I finally invested my last pennies in a mentor.

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Q2: What's the #1 lesson you've learned about a topic you're studying?

A: The #1 lesson is that you need to have fun.

If you can't have big-belly laughs with your peers, you need to change direction.

It may sound cliche...

But you need to love what you're doing.

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Q3 What book/course/resource has boosted your journey the most?

Dot.com secrets changed my life (by Russel Brunson.)

I followed the book to the letter.

And the result was a $10M in sales and a 2 comma club X award (fkin huge award).

Every entrepreneur should read it and follow it to the letter.

You'll have similar results as mine.

Virgil Brewster @thevirgilbrew Making it in the @clickfunnels elite 2 Comma Club X award family changed my life. 10M in sales is a big thing, but what I value the most is what I've learned on my journey. In my newsletter, I'll share all my lessons with you. Join me here.👇🏾 https://tbbvirgilb.carrd.co/ 12:24 PM • Mar 31, 2023 0 Retweets 91 Likes Read 20 replies

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Thank you legend.

Hope you feel snacked up and ready t0 have a smashing week.

If you ever need help with ANYTHING, drop me a DM.

I'm slow to reply, but if you start the DM with "Sunday Snack" I'll prioritise you.

Stay healthy,

Tatsuki

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P.S. Do you want to be part of a tribe of crazy creators who grow high-quality communities faster than everyone else?

Because me, Glenn and Dylan are launching the world's most disciplined growth cohort.

There are 2o slots.

So if you're interested, join 140+ ppl on the waiting list here: Growth Army​

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